The Cutting Room Inc
1888 1st Ave West Vancouver, Vancouver, British Columbia V6J 1G5, Canada
The Cutting Room Inc
Lektionsschema kan ändras beroende på tillgänglighet och säsong.
TERM: 14 WEEKS X 20/HRS = 280 HOURS
WEEKLY: LECTURE 8 HRS/WEEK. LAB 12 HRS/WEEK
INTRO TO FASHION MARKETING & INDUSTRY
Define the terminology common to the fashion industry.
Identify the segments of the fashion industry and their roles in the fashion pipeline.
Trace the movement of fashion from concept to consumer.
Identify current designers and recognize their signature styles.
Develop an awareness of the variety and rewards of fashion related careers.
Outline the key strategies and processes of fashion marketing.
Explain the concept of research and development.
Compare the marketing of fashion to that of other products.
Identify a strategy to use for market distribution.
Display an ability to prepare and present fashion marketing information.
Produce a fashion-related event video.
CONSUMER BEHAVIOR
Identify the numerous factors that influence consumer-buying behavior.
Discuss how consumer attitudes can be influenced by marketers.
Relate basic psychological concepts to consumer motivation and need fulfillment.
Differentiate between qualitative and quantitative consumer research and design, administer, and analyze basic data collection instruments.
WRITING FOR THE INDUSTRY
Understand the role of writing in the communication process.
Identify the role of fashion journalism in newspaper, magazine, and new media.
Write fashion copy for a newspaper, magazine, and online media.
Write fashion copy for advertising and PR purposes.
Pitch a fashion story.
Conceive, edit and publish a hard-copy print magazine.
PUBLIC RELATIONS & MEDIA
Demonstrate an understanding of traditional and emerging public relations techniques.
Analyze real world observations and apply to public relations initiatives.
Demonstrate creative and critical thinking skills.
Improve personal communication and public presentation skills.
Analyze marketing strategies employed by advertisers in a wide variety of media: Print, Broadcast, Out-of-Home, Online, and Social Media.
Exhibit an understanding of how to target advertising to specific markets.
Develop and budget an ad campaign integrating multiple media platforms.
Develop a media contact list.
Produce a professional Media Kit; including press release, company backgrounder, designer bio, and product look book.
SOCIAL MEDIA & DIGITAL ANALYTICS
Understand ways in which business and non-profits use social media marketing to engage customers.
Understand foundational vocabulary and terminology of social media marketing and social media analytics.
Use the technologies involved in order to effectively communicate tactics, strategies and decisions related to social media marketing.
Appreciate the strategic implications, including risks and ethical implications, of social media marketing.
Analyze social media’s usefulness for businesses as a vehicle for facilitating customer communication and interactions.
Understand trending topics, types of content, and users.
Build engagement with appropriate links and tone of voice.
Examine web analytics, digital branding, WordPress-specific blogging, online advertising, social media, SEO, and more.
BRAND STRATEGY & MARKETING
Explain the fundamental theories and processes of brand creation.
Differentiate a product identity from a brand identity.
Define strategy in the context of brand building.
Discuss the use of symbols and metaphors.
Discuss elements of brand packaging to help establish brand identity.
Explain the four pillars of branding.
Prepare a blueprint for brand development.
E-BUSINESS & GLOBAL MARKETING
Display an understanding of basic e-Business/e-Commerce models and markets.
Compare, assess and make improvement recommendations for websites, e-stores, blogs, marketing/e-commerce apps, and creative content based on usability, engagement and target market objectives.
Create digital content to promote sales.
Conceive and publish an on-line e-Business store.
SALES & EVENT PROMOTION
Develop skills in creative direction and production.
Learn planning and budgeting.
Develop critical paths for event execution.
Acquire skills in project management.
Learn event accounting and break-even metrics.
Understand talent management and acquisition.
Develop critical thinking and evaluation skills to develop solid sales promotions.
Assess the financial return on Trunk Shows, Pop Up Shops, and other off-site promotional activities.
Conceive, promote, and execute a local sales event.
FINAL PRESENTATION
Learn how to use fashion terminology to execute a professional presentation
Student will present their final. Final includes a digital portfolio, a professional website and a mock event planned
Students will present their final presentation to peers, the Dean of The Cut Fashion Design Academy and the course instructor.
Minsta engelska-nivå | Avancerad |
Maximum | 6 studenter |
Åldersomgrupp | 18 - 50 år gammal |
The Cutting Room Inc ligger i Vancouver och är en av de mest populära skolorna i Kanada. Skolar specialiserar sig på att lära ut Engelska till utländska studenter som dig. Deras klasstorlek är också väldigt liten jämfört med andra skolor. De har också väldigt trevliga lärare och personal som kommer att ta hand om dig medan du är i Vancouver.
Nationalitet och åldersmix på The Cutting Room Inc varierar över olika tidsperioder, kurser och nivåer.
har inte lektioner på dessa helgdagar. Skolan kompenserar inte för dessa helgdagar, så se till att välja dina startdatum med hänsyn till detta.
Värdfamiljer är varsamt valda och erbjuder studenter möjligheten att lära sig mer om den lokala kulturen i en bekväm miljö medan de studerar Engelska !in Vancouver. Dessa hem är ofta between 25 - 50 minuter bort från skolan med kollektivtrafik. Familjer brukar erbjuda överkomliga måltidsplaner som låter dig pröva det lokala köket. Om du har speciella förfrågningar eller dietrestriktioner (på grund av religion eller hälsoskäl), var vänlig berätta det för oss i förväg. Ditt boende startar på söndagen innan din första lektionsdag och slutar lördagen efter din sista lektionsdag om inget annat anges. Läs mer om värdfamiljsboende
Homestay - Single-person room - Breakfast and dinner on weekdays, 3 meals on weekends
Vi kan inte ansöka om visum för studenter. Dock kan skolan försörja dig med all dokumentation du behöver för att stödja din visumansökan.
Ditt antagningsbrev kommer att skickas till din hemadress via post utan kostnad.
Please note that we do not book flights for our students. If you are researching airfare costs, we recommend using Kayak.com, a search engine that lets you compare flight options from your home country to Vancouver based on your budget, schedule and preferences.
Studera utomlands bekymmersfritt med Language Internationals försäkringstäckning för hälsa och personliga ägodelar. När du bokat en kurs hos oss, så kan du välja att köpa en internationell försäkringsplan som inte bara täcker sjukvårdskostnader, men också förlust av dina personliga tillhörligheter. Du måste boka din försäkring i förtid när du registrerar dig.
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